Participants Eligible to Win PC with CD-RW Drive and Associated Media
SANTA BARBARA, Calif., September 21, 1998 -- As part of its ongoing effort to increase favorable awareness of writable optical storage products and technologies, the Optical Storage Technology Association (OSTA) today unveiled the "OpticalU" campaign. Fashioned after an on-line university program, OpticalU is an Internet-based initiative designed to educate retail associates on writable CD products by highlighting key applications and benefits, and by giving them the opportunity to test their knowledge of key technologies and terminology. Participants in the OpticalU program will receive giveaways and will be eligible for a drawing to win a PC complete with a CD-RW drive and media.
Retail associates can visit the OpticalU campus via the OSTA website at www.opticalu.org.
OpticalU Program Elements Launched in conjunction with its "Ask Mr. Optical" initiative, a six-installment print promotion highlighting writable CD benefits and uses, OSTA's OpticalU program seeks to help retailers provide value-added services to their customers.
OpticalU program elements include:
The OpticalU campaign builds upon OSTA's recently announced CD-R/CD-RW Usage Guide (July 6, 1998), a chart that helps clarify writable CD-R and CD-RW drive and media uses by illustrating which drive and media combinations are best for a wide variety of tasks. The usage guide is designed specifically for use on retail packaging by optical drive and media manufacturers and for retail point-of-sale displays."
The OpticalU campaign is the logical next step in our ongoing efforts to promote writable CD technology," commented Steve Hammond, chairman of OSTA's market development committee. "As CD-R and CD-RW technology continues to claim a larger and larger portion of a market filled with a wide array of storage options, we feel it is important to continue to educate the industry on the benefits of and applications for writable CD products and technology."
This mission has been the driving force behind much of our work, including the recently announced CD-R/CD-RW Usage Guide, which can be easily downloaded from the OSTA website for use on product packaging and retail displays," continued Hammond.
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