Rusty Rosenberg
OSTA Chairman

Jan Johnson
MultiPath Communications


Data Storage Expert to Lead Industry Association in Addressing
Optical Recording Issues and Compatibility Specifications

CUPERTINO, Calif., Feb. 13, 2002 – The Optical Storage Technology Association (OSTA) today announced the appointment of David L. Bunzel, founder and managing director of Santa Clara Consulting Group, as president. In this role, Bunzel will be responsible for directing the industry association and driving a series of initiatives to foster greater use of optical recording technology. Bunzel succeeds Ray Freeman, who is retiring after nearly 10 years as OSTA Facilitator and an extensive career in the data storage industry.

“Dave brings a wealth of data storage experience, expertise and industry contacts to this position that will be a great asset as he leads OSTA’s efforts to address industry-wide product and technology issues,” said Rusty Rosenberger, chairman of the board of directors for OSTA. “Optical recording technology continues to evolve and expand as the new storage medium of choice for many business and consumer applications, and OSTA will play an active role to ensure widespread compatibility as new formats and applications are developed".

"In addition to welcoming Dave Bunzel, I also want to thank Ray Freeman on behalf of the entire organization for his dedicated service to OSTA over the past decade. He played a significant role in the development and adoption of industry specifications that have enabled more widespread use of optical storage,” Rosenberger continued

“This appointment is both an honor and an exciting challenge,” said Bunzel. “With the recent development of affordable, recordable CD and DVD technologies, optical storage has expanded into many new consumer and industrial applications. OSTA has a series of initiatives in the works to facilitate compatibility and interchangeability as new applications are developed for storing compressed audio, photo and video on recordable CD’s and DVD’s. I’m looking forward to working with representatives from leading global suppliers to drive these initiatives and encourage greater use of optical recording technology.”

David L. Bunzel
Mr. Bunzel is the founder and managing director of Santa Clara Consulting Group (SCCG), a market research and consulting firm that has specialized in data storage since its inception in 1981. Over the years, SCCG has focused on flexible media products (diskettes and half-inch tape products), cartridge tape backup drives and media and, more recently, CD-R/RW hardware and media through its CD-Tracker reports. In July 2001, SCCG published its first report on the DVD Recordable Market and expects to continue this as a service in the near future. Prior to his involvement with SCCG, David held a variety of marketing and international sales positions with CompuVision, FMC Corporation, and Hormel Foods Corporation. He graduated with a B.A. from University of Wisconsin and a Masters of Business Administration from Santa Clara University.

Ray Freeman
Since his designation in 1993 as Facilitator for the Optical Storage Technology Association, Mr. Freeman has overseen the creation and adoption of the Universal Disk Format (UDF) and the MultiRead and MultiRead2 specifications, which spurred demand for CD-R ,CD-RW and DVD products. In 2001, Mr. Freeman fostered adoption of the MultiAudio and MultiPlay specifications, OSTA’s first foray into supporting the consumer electronics industry.

For 25 years, Mr. Freeman provided market analysis and consultation to the data storage industry as president of Freeman Associates, which he founded in Santa Barbara, California, in 1977. From 1982 through 1999, Freeman Associates also co-sponsored the annual DataStorage Forum. Earlier, Mr. Freeman held management positions in the data storage industry with General Electric, Honeywell, Information Storage Systems (Cupertino, Calif.) and Applied Magnetics (Goleta, Calif.). Mr. Freeman graduated from Princeton University in 1955 with a Bachelor of Science degree in Electrical Engineering.

OSTA Background
The Optical Storage Technology Association (OSTA) was incorporated as an international trade association in 1992 to promote the use of recordable optical technologies and products. The organization’s membership includes optical product manufacturers and resellers from three continents, representing more than 85 percent of worldwide recordable optical product shipments. They work to shape the future of the industry through regular meetings of MultiRead, CD/DVD, file interchange, market development, high performance and planning committees. Interested companies worldwide are invited to join the organization and participate in its programs by contacting an OSTA representative at (408) 253-3695, by fax at (408) 253-9938 by addressing its Web site at

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