SPECIFICATION AND TRADEMARK LICENSING PROGRAM
Available Now, New MPV Specification Improves
Playback Interoperability and Exchange of Collections of Digital Media
Cupertino, Calif. (Sept. 7, 2005) – The
Optical Storage Technology Association (OSTA) has made the MPV Interoperability
Specification (MPV-IS) version 1.0 available for downloading from the
OSTA website. MPV or MusicPhotoVideo™ is a series of specifications
aimed at developers of digital imaging and consumer electronics solutions
to enhance interoperability of large collections of personal digital
photo and video content. Many digital media companies are using the specifications
in various consumer electronics and PC-based products. To date, these
implementations have been strictly to manage the transfer of data between
products of the same company. With the MPV Interoperability Specification,
companies can now guarantee interoperability with MPV-IS compliant products
from other companies.
OSTA also made public its MPV trademark licensing program to bring awareness
of compatibility between MPV-IS compliant products. The licensing program
includes a MPV Distribution License Agreement enabling compliant companies
to use OSTA’s MPV trademarks for use on products and marketing
materials and a self-certification Validation Tool to test MPV-IS product
compliance. OSTA’s MPV Committee also ratified and released additional
MPV specifications -- the MPV Portable Storage Profile v1.0 (MPV-PS)
and a new version of the MPV XML Manifest Specification v2.0.
MPV Interoperability Specification
The completion and release of the MPV-IS is a significant development
for companies that have been looking for enhanced interoperability between
devices that capture digital media content and playback devices that
need a simple, fast, and easy way for consumers to quickly view, navigate,
and share their digital media collections.
To insure interoperability between capture devices (“writers”)
and playback devices (“readers”), the MPV-IS defines certain
guidelines for implementation of MPV in a consistent manner on all consumer
electronics devices, including those with limited performance or memory.
The guidelines provide a list of Do’s and Don’ts that must
be implemented in each product. The current MPV-IS v1.0 supports the MPV
Basic, Presentation, and Music Profiles. The MPV-IS was developed by the
Interoperability Working Group, chaired by Samsung, under the open processes
MPV Portable Storage Profile Specification
The MPV-PS Profile specification assists consumers and manufacturers in
the storage and management of large collections of digital media files
stored on CDs, DVDs or memory cards. This specification defines the minimum
requirements of a directory tree structure which is suitable for the storage
of thousands of digital still pictures and video for a long period. In
order to maintain the structure, the MPV-PS Profile specification provides
guidelines for the file handling rules such as importing, exporting, modification,
and migration procedures to a new medium.
The specification, developed by the Portable Storage Working Group chaired
by Konica Minolta, enhances the ease of searching and browsing large quantities
of digital media content as well as provides guidelines for a common naming
convention and handling method for files and directories to reduce the
chance of name conflict in future migration and archiving.
MPV Trademark Licensing Program
Companies wishing to release products compatible with the MPV-IS must successfully
complete a certification process comprised of 1) passing validation tests
and 2) sending the positive results along with an administrative fee to
OSTA’s Licensing Administrator.
The MPV Validation Tools for self-certification will be available shortly
from OSTA-approved third-party vendors. Software Architects’ ValidateMPV!
writer test tool is currently in beta and available to interested parties
by contacting Lee Prewitt at email@example.com. For a current list of suppliers,
please go to http://www.osta.org/mpv/licensing/validationtools.htm.
Companies that successfully implement the MPV-IS and pass the validation
tests may license the MPV trademarks. Use of the MPV trademarks on products
and their accompanying marketing material will provide a powerful visual
indicator and recognition of interoperability between devices for collections
of digital media content.
Upcoming MPV Events
With the release of the MPV-IS and supporting trademark licensing program,
OSTA will be providing various opportunities for companies to learn more
- The next MPV Committee meetings are
scheduled for September 26th and 27th at the Hyatt Regency San Francisco
Airport, 1333 Bayshore Highway,
Burlingame, CA. 94010
- OSTA’s annual Optical Storage Symposium (OSS) follows on
September 28th at the same location. The Optical Storage Symposium
with InfoTrends Digital Imaging Forum.
- Additional MPV Committee meetings focused on upcoming Printing
and Camera profiles will be held in Tokyo on October 11th.
- A day-long MPV Seminar will be held in Tokyo on October 12th.
Additional information on timing, agenda, and logistics will
be made available
on the OSTA MPV website.
MPV (MusicPhotoVideo), which provides multimedia playlists and access
to their associated metadata, is an open specification that enhances
exchange, processing and playback of collections of digital media content,
including music, still images, stills with audio, still sequences, video
clips, and audio clips. The MPV specifications are being developed in
phases, and results in “profiles” specific to product category implementations.
All of these specifications are designed to enhance interoperability and
playback of collections of personal digital media content (photo, video,
audio) in consumer electronics products. The MPV specifications can be
found at http://www.osta.org/mpv. MPV is an open standard, extensible,
and no per-unit royalty is charged for the use of the specifications from
OSTA. The MPV-IS and Trademark Licensing Program does require an administrative
A MPV White Paper is available on the OSTA website at:
About the Optical Storage Technology Association (OSTA)
The Optical Storage Technology Association (OSTA) was incorporated as
an international trade association in 1992 to promote the use of recordable
optical technologies and products. The organization's membership includes
optical product manufacturers and resellers from three continents, representing
more than 85 percent of worldwide writable optical product shipments.
work to shape the future of the industry through regular meetings of
DVD Compatibility, Commercial Optical Storage Applications (COSA), MPV,
and UDF committees. Interested companies worldwide are invited to join
the organization and participate in its programs by contacting an OSTA
representative at (408) 253-3695, by fax at (408) 253-9938, or by addressing
its Web site at http://www.osta.org