BRINGING BLUE LASER TO MARKET, DATA ARCHIVING,
AND MANAGING THE DIGITAL FILE EXPLOSION TO BE
FOCUS OF OPTICAL STORAGE SYMPOSIUM – 2004
Annual Symposium on Perspectives and Prospects
for the Optical Storage Industry to be
Held in Conjunction with CEA Industry Forum at the Fairmont Hotel in San Francisco
CUPERTINO, Calif., July 29,
2004 — The Optical Storage Technology
Association (OSTA) today announced that it is hosting Optical Storage
Symposium – 2004, to be held Oct. 18 and 19, 2004, at the Fairmont
Hotel in San Francisco, Calif. The event is co-located with the Consumer
Electronics Association’s (CEA) Industry Forum to enable attendees
of both events to participate in sessions from the two conferences and
selected joint activities, including a joint CEA/OSTA Session on Monday,
Oct. 18, entitled, “Blue Laser Goes to Market,” and joint
keynote luncheons on both days, featuring “Customer Innovation
in the World of CE” on Monday, and a keynote address on Tuesday
on the impact of intellectual property laws on innovation by Lawrence
Lessig, founder of Stanford Law School’s Center for Internet and
Society. OSS 2004 attendees will also have full access to the joint CEA/OSS
Marketplace exhibit area.
OSTA’s third annual Optical Storage Symposium provides a venue
at which business and technology leaders from a diverse range of industry
segments, including consumer electronics, digital photography, entertainment,
music, personal computers, information technology and optical storage
can exchange ideas and address issues. Through two days of presentations
and roundtable forums, trends, prospects and issues related to optical
storage technology will be debated.
"The annual OSS is an excellent forum for attendees from different
industry segments to exchange ideas and the information needed to keep
the latest trends in the industry as DVD recording continues its explosive
growth and blue laser technology comes of age,” said David Bunzel,
President of OSTA. “OSTA is hosting this symposium as part of its
effort to encourage an open exchange of information among various industry
segments, promote widespread compatibility, and to address issues that
affect consumers, manufacturers and developers of digital content.”
An important addition this year is a Commercial Optical Storage Applications
(COSA) track focusing on archival data storage, with sessions on archive
compliance requirements and standards, and how optical storage fits into
the overall data archival picture.
Following are highlights of the Optical Storage Symposium – 2004.
Additional details and registration information can be found online at
Monday, Oct. 18, 2004
12 p.m. Opening Keynote Luncheon: Customer-Driven Innovation in the World
Consumer electronics and innovation go hand-in-hand, so how do the industry’s
top executives regard innovation within their companies? Are customers
at the core of new technologies and products? Find out what innovation
means to leading CE companies, the new direction innovation is taking,
and what it takes to implement new ideas.
2 p.m. Session 1A: Market Watch - Industry Leaders, Conversations and
Is format an issue in the DVD recordable market? Will DVD video recorders
replace VCRs? Do we need 15 GB on a 120 mm disc? When will blue laser
ROM products become a factor in the video distribution market? Which
factors will drive the growth of optical storage products? Analysts and
industry leaders will provide perspective on issues that will affect
the growth and technology trends in the PC, CE, and entertainment industries.
This annual discussion on applications and critical success factors for
optical disc technology will provide valuable insight for industry professionals.
2 p.m. Session 1B: Why Optical Makes Sense for Archive (COSA Track)
In this session, attendees will learn how optical fits into the overall
picture of archive applications from experts in the archive industry.
In addition, these authorities will discuss what archival issues are
better solved with optical technology, and explore other technologies
that can be used for archive applications, total cost of ownership of
an archive system, archive longevity, data migration, and other benefits
gained from using optical.
4 p.m. Session 2: Blue Laser Goes to Market (Joint Session with CEA)
The short wavelength of the long-awaited blue laser diode will mean higher recording
capacities for DVD. Hear from the movers and shakers in distribution and retail
about the blue laser’s upcoming track to market. This roundtable of leading
channel executives addresses mission-critical issues for a successful launch
of blue laser technology.
5:30 p.m. Marketplace Reception
Tuesday, Oct. 19, 2004
8:30 a.m. Session 3: Managing the Digital File Explosion
Consumers’ lives are turning digital, with digital cameras, digital camcorders,
music downloads, and recordable CDs and DVDs. How can users manage these mushrooming
photo, music, and video files? Where do they put them? How do they find them?
10:15 a.m. Session 4A: MPV Metadata: Fool’s Gold or Hidden Treasure?
According to history, the richness of metadata available to a device enhances
a user’s enjoyment. However, from that history, it is also true that metadata
available today can lead to incompatible and frustrating user experiences. This
panel digs into the future of CE devices and their need to access metadata in
a consistent, easily understandable, and standard form. Come learn about OSTA’s
MPV (MusicPhotoVideo™) hidden treasure, and how it will enhance the digital
user’s experience from the creators of professional and personal content
sources, including broadcast TV, audiobooks, music, photos, and videos.
10:15 a.m. Session 4B: How Optical Meets Archive and Compliance Requirements
Become informed about the compliance requirements for specific regulations, and
why optical storage is best suited for these applications. Session attendees
will hear from some specific vertical application users who implemented optical
storage as part of their archive and compliance solutions. Moreover, the panel
will compare archive technologies and present the benefits and trade-offs of
disk, tape, and optical archive solutions, focusing on the benefits of optical
and match it to the need for regulatory compliance.
12 p.m. Keynote Address Luncheon: Stanford Law Professor Lawrence Lessig
Lawrence Lessig, Stanford Law School professor and founder of the prestigious
university’s Center for Internet and Society (CIS), will deliver a joint
keynote address on the impact of intellectual property laws on technological
innovation to attendees of both the CEA Industry Forum and the OSTA OSS 2004
conferences. Lessig, recently named one of Scientific American’s Top 50
visionaries, founded CIS in 2000 to create a public interest technology law and
policy program to study technological innovation as it relates to society and
public policy. He is regarded as one of the nation’s foremost legal authorities
on intellectual property and cyberlaw.
2:30 p.m. Session 5: Digital Imaging’s Drive into the Digital Home
This panel explores the impact of the mobile imaging revolution on the DSC market
and the new digital imaging devices in the digital home. Hear knowledgeable industry
members’ views on viewing digital images on TV, and learn how to establish
connectivity of digital imaging devices with other CE devices in the home. What
new home networking opportunities does digital imaging spur, and what is the
status of digital image printing: home solutions versus Web services versus kiosks?
Receptions will follow each day’s sessions to provide an opportunity for
further networking with industry peers.
Sponsors for OSS 2004 include DVDplusRW.org, Imation
Corp., LightScribe, Panasonic
Technologies Company, Toshiba America Information
Systems, Inc., and Verbatim
Corp. A limited number of additional sponsorship opportunities are available.
For more information, please contact Debbie Maguire at email@example.com, or
by phone at (408) 253-3695.
The cost for this information-packed event is just $350 for OSTA members or associates,
and $425 for non-members. Advance registration discounts are offered to attendees
who register before August 30, reducing the cost to $295 for OSTA members or
associates and $395 for non-members. Limited walk-up reservations at the door
are available for $400 for members and $500 for non-members. For more information,
or to obtain the registration form, visit the OSTA Web site at www.osta.org/oss,
or call (408) 253-3695.
The OSTA Optical Storage Symposium – 2004 will be held at the Fairmont
Hotel, 50 Mason Street, San Francisco, California. For room reservations, call
(800) 441-1414 or (415) 772-5000. Ask for rooms in the Consumer Electronics Association
or CEA block. To take advantage of group rates, hotel reservations must be made
by September 24, 2004.
For more information, or to register for the CEA Industry Forum, go online at
http://www.ce.org/industryforum, or contact CEA Customer Service at CEAreg@ce.orgor by calling (703) 907-7600.
About the Optical Storage Technology Association (OSTA)
The Optical Storage Technology Association (OSTA) was incorporated as an international
trade association in 1992 to promote the use of recordable optical technologies
and products. The organization’s membership includes optical product manufacturers
and resellers from three continents, representing more than 85 percent of worldwide
writable optical product shipments. They work to shape the future of the industry
through regular meetings of DVD Compatibility, Commercial Optical Storage Applications
(COSA), Marketing, MPV (MusicPhotoVideo), Planning and UDF committees. Interested
companies worldwide are invited to join the organization and participate in its
programs by contacting an OSTA representative at (408) 253-3695, by fax at (408)
253-9938, or by addressing its Web site at http://www.osta.org.
The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the consumer technology industry through technology policy,
events, research, promotion and the fostering of business and strategic relationships.
CEA represents more than 1,700 corporate members involved in the design, development,
manufacturing, distribution and integration of audio, video, mobile electronics,
wireless and landline communications, information technology, home networking,
multimedia and accessory products, as well as related services that are sold
through consumer channels. Combined, CEA's members account for more than $90
billion in annual sales. CEA's resources are available online at www.CE.org,
the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES – Defining Tomorrow’s
Technology. All profits from CES are reinvested into industry services, including
technical training and education, industry promotion, engineering standards development,
market research and legislative advocacy.