In This Issue:
• Kodak’s Sandra
Morris is Keynote Speaker for OSS
2005 and Digital
Imaging ‘05 Sept.
28, in SF, pg. 1
Interoperability Specification and
Available, pg. 2
• Additional MPV
Storage Profile v1.0
and XML Manifest
v2.0, pg. 3
Seminar in Tokyo,
Oct. 12, pg. 4
• OSS 2005 Update,
• Global Working
Group on Optical
Disc Archive Test
• UDF Version 2.6,
• On the Horizon,
David Bunzel, OSTA
President, p. 9
Sandra K. Morris to Present
Joint Keynote Address at OSS 2005
Digital Imaging ’05:
Keeping up with generation digital
Sandra K. Morris,
VP and GM for Eastman Kodak Company’s Digital
Imaging Services, will present the joint keynote luncheon address, “Keeping
up with generation digital” to attendees of OSS 2005 and InfoTrends/CAP
Ventures’ Digital Imaging ’05.
Generation d is changing the way we
look at photography and communication. Sandra will discuss building
new products and services that meet the
needs of anytime anywhere anyway
picture communication and sharing.
As general manager
of Digital Imaging Services, Morris is responsible for driving growth
of the KODAK EASYSHARE Gallery (formerly Ofoto), the company’s online
photo sharing and printing service and the KODAK Mobile Service.
Prior to Kodak,
Morris spent 17 years at Intel Corporation in a variety of roles.
Most recently, she was corporate vice president and general manager
operations for the Mobility Group (formerly the Intel Communications Group)
where she was responsible for marketing, business development, business
and overall supply line activities for the division. Morris also led Intel’s
100 percent e-Corporation strategy – the company’s move to manage
customer and supplier relationships via the Internet.
Morris joined Intel from the David
Sarnoff Research Center for RCA Corporation, where she prototyped
the use of PCs in
applications. Prior to her work at RCA, Morris was a faculty member
at the University of Delaware, where her research focused on the use
of computers in families and schools. Morris is a graduate of the University
of Delaware where she earned her bachelor’s degree with honors
and distinction in education in 1976 and her masters’ degree
in human resources in 1981. She has also completed post graduate work
at the University of Pennsylvania and the Stanford Business School
Executive Program. Morris is co-author of a book published by McGraw-Hill
entitled Multimedia Application Development Using Indeo® Video
and DVI Technology.
The objective of the
make consistent MPV
reading and playback
between devices that
conform to the
MPV is an open
and no per-unit
royalty is charged for
the use of the
specifications can be
found at http://www.osta.org/mp
Trademark Licensing Program Available
New MPV Specification Improves Playback Interoperability
of Collections of Digital Media
The MPV Interoperability Specification
(MPV-IS) version 1.0 is now available for downloading from the OSTA website.
MPV or MusicPhotoVideo™ is a series of specifications aimed at
developers of digital imaging and consumer electronics solutions to enhance
interoperability of large collections of personal digital photo and video
content. Many digital media companies are already using the specifications
in various consumer electronics and PC-based products. To date, these
implementations have been strictly to manage the transfer of data between
products from the same company. With the MPV Interoperability Specification,
companies can now guarantee interoperability with MPV-IS-compliant products
from other companies.
OSTA has also unveiled
its MPV trademark licensing program to build awareness of compatibility
between MPV-IS compliant products. The licensing program includes a
MPV Distribution License Agreement enabling compliant companies to
use OSTA’s MPV trademarks for use on products and marketing materials
and a self-certification Validation Tool to test MPV-IS product compliance.
The completion and release of the MPV-IS is a significant development
for companies that have been looking for enhanced interoperability between
devices that capture digital media content and playback devices that
need a simple, fast, and easy way for consumers to quickly view, navigate,
and share their digital media collections.
To insure interoperability
between capture devices (“writers”)
and playback devices (“readers”), the MPV-IS defines certain
guidelines for implementation of MPV in a consistent manner on all consumer
electronics devices, including those with limited performance or memory.
The guidelines provide a list of Do’s and Don’ts that must
be implemented in each product. The current MPV-IS v1.0 supports the
MPV Basic, Presentation, and Music Profiles.
MPV Trademark Licensing
Companies wishing to release products compatible with the MPV-IS must
successfully complete a certification process comprised of 1) passing
validation tests and 2) sending the positive results along with an administrative
fee to OSTA’s Licensing Administrator.
The MPV Validation
Tools for self-certification will be available shortly from OSTA-approved
third-party vendors. Software Architects’ ValidateMPV!
writer test tool is currently in beta and available to interested parties
by contacting Lee Prewitt at email@example.com. For a current list of
suppliers, please go to http://www.osta.org/mpv/licensing/validationtools.htm.
Companies that successfully implement the MPV-IS and pass the validation
tests may license the MPV trademarks. Use of the MPV trademarks on
products and their accompanying marketing material will provide a
powerful visual indicator and recognition of interoperability between
devices for collections of digital media content
For more information,
the MPV White Paper is
available on the OSTA
Additional MPV Specifications Ratified
Portable Storage Profile v1.0 and MPV XML Manifest v2.0
In addition to the new MPV Interoperability Specification
and Trademark Licensing Program, OSTA’s MPV Committee has also
ratified and released two additional MPV specifications – the MPV
Portable Storage Profile v1.0 (MPV-PS) and a new version of the MPV XML
Manifest Specification v2.0.
MPV provides multimedia playlists and access to their
associated metadata. It is an open specification that enhances the representation,
processing and playback of collections of digital media content, including
music, still images, stills with audio, still sequences, video clips,
and audio clips. The MPV specifications are being developed in phases,
and result in “Profiles” specific to product category implementation.
All of these specifications are designed to enhance interoperability
and playback of collections of personal digital media content (photos,
video, audio) in consumer electronics products.
MPV Portable Storage Profile Specification
The MPV-PS Profile specification assists consumers and manufacturers
in the storage and management of large collections of digital media
files stored on CDs, DVDs or memory cards. The specification defines
requirements of a directory tree structure which is suitable for the
storage of thousands of digital still pictures and video for a long
period. In order to maintain the structure, the MPV-PS Profile specification
provides guidelines for the file handling rules such as importing,
modification and migration procedures to a new medium.
The specification, developed by the Portable Storage Working
Group chaired by Konica Minolta, enhances the ease of searching and browsing
quantities of digital media content and provides guidelines for a
naming convention and handling method for files and directories to
reduce the chance of name conflict in future migration and archiving.
XML Manifest Specification v2.0
The OSTA XML Manifest provides a common XML document wrapper element,
defines the concept of Profiles, and defines the mechanism for
embedding content from multiple Profiles within the same XML document
collision, and allows a wide range of metadata to be encapsulated
in a single document.
Its initial purpose is to support the interchange of MPV (MusicPhotoVideo)
metadata but it can also be used to transport metadata that does
not directly conform to the mechanisms and policies defined by
specifications that make up the MPV initiative. Version 2.0, approved
in August 2005, includes added support for MPV manifest identification
and manifest writer identification, and enables handling manifest
updates by different writers. It also includes added support for
specifications that refine Profiles.
Meetings and Events:
Next MPV Committee Meeting, Sept. 26,
at the Hyatt
Highway, Burlingame, CA.
MPV Seminar in
Oct. 12 will
at the end
of the day.
OSTA MPV Interoperability Seminar in Tokyo
Focus is on newly approved MPV Interoperabilty
Specification and implementing MPV in CE devices
OSTA’s MPV Committee is holding a seminar in Tokyo
from 8:30 a.m. to 5:00 p.m, Oct. 12, 2005 to provide companies the
information needed to implement MPV in digital cameras, consumer
electronics products (including music, photo, and video players and
and PC photo software applications. The event is hosted by Olympus
Corporation and Seiko Epson Corporation, and features speakers from
Epson, Hewlett-Packard, Konica-Minolta, Olympus, Samsung and Software
Today, consumers are creating and managing large “collections” of
digital Music, Photo, and Video content. Creating playlists and associations
between these different types of digital content enhances sharing and
enjoyment of life experiences. However, all too often, the “metadata” that
manages the playback of these collections is lost when transferring
content and there is no industry standard method for insuring interoperability
between diverse capture and playback devices.
Many of today's leading consumer electronics and PC software
companies are already introducing products using MPV. OSTA member companies
now released the MPV™– Interoperability Specification;
a specification aimed at collection management, access, and interoperability
for consumer electronics devices. This seminar will provide extensive
information about MPV and the interoperability programs from OSTA.
Attendees will learn how to implement the OSTA-developed
MPV Interoperability Specifications for PC and CE products. The training
will be conducted
by the authors of the MPV specifications and experienced implementers.
Information will also be included on important new initiatives to
extend the MPV specifications to provide additional capabilities for
cameras, photo printers and kiosks, as well as music sharing over
home networks, and photo archiving.
The seminar will include an overview of OSTA and the MPV
Specification, with a review of the MPV Core, Basic, Presentation, and
and explanation of MPV SDK. The afternoon will include an MPV Interoperability
Specification Session, with a technical overview of MPV-IS v1.0,
and discussion of the MPV Logo Licensing Program and MPV Validation/Compatibility
Tools. A review of MPV Profile Working Group activities for the
Camera Profile, Portable Storage Profile and Print Profile concludes
to be followed by a closing reception.
The event will be held from 8:30 a.m. to 5:00 p.m. on
Oct. 12, 2005, at the Shinjuku NS Bldg., 2-4-1 Nishi-Shinjuku, Shinjuku-Ku,
Japan. To RSVP, please send contact information including name,
title, company, telephone and email to Ikuko Sugo, firstname.lastname@example.org,
call+81-3-5344-4487. For questions, please contact Dick Thompson
OSS 2005 is Sept. 28
at the Hyatt Regency
OSS 2005 Update
Fourth Annual Event Will Focus on Imaging
Interoperability, Blue Laser
Technology, Archival Storage
and Alternative Data Storage
There is still time
to register for the fourth annual Optical Storage Symposium on September
28, 2005, at the Hyatt Regency, San Francisco
Airport, Burlingame, California. See below for session details. For
more information and to register, visit http://www.osta.org/oss/ or contact and see below for session details:
Blue Laser Optical
Storage: A Technology Waiting to Happen
8:30am Harbour Room
from both the Blu-ray and HD-DVD groups continue to promote
their respective technologies, but is the market ready for these
products? What factors will be critical for Blue Laser products to
recordable or ROM technology drive the market? Will there be any
content to record? Can Hollywood agree on copy protection that will
acceptable to the consumer? Do consumers need high-definition movies?
A panel of industry experts will discuss and debate the various issues
that will influence the future prospects of Blue Laser Technology.
President, Santa Clara Consulting Group and President, OSTA
• Diane Mermigas,
Columnist, Hollywood Reporter
• David Naranjo- VP of TV Research, DisplaySearch
• Bob Freedman- Chief Technology Officer, Crest International
to Choose…Alternate Data Storage Technologies
While optical discs are a standard for removable storage, significant
markets have developed for alternative storage products in both niche
and mass market environments. USB Flash drives are not only replacing
floppy disk drives, but new applications are developing for these products.
Small hard disk drives are competing in the removable storage market
because of their high capacity and decreasing cost. Other removable
storage products are in the market and being developed, their proponents
hoping to capture a share of this significant growth market
Brzeski, VP Marketing, Storage Device Division, Toshiba America Information
The Search for an
Archival Medium - The 100 year Optical Disc
10:45am Boardroom IV
session features presentations from
of Commerce’s National Institute of Standards and Technology
(NIST) and the user community for what they envision as a medium of
choice for archival and digital preservation. An important session
for both optical disc manufacturers and end-users who have to decide
what are the desired characteristics of the best optical medium for
archival purposes. Issues to be discussed include:
• What are the critical applications
that would require 100 year media performance?
What would end-users being willing to pay in terms of overall cost
in time and expense?
What is the role of the Federal Government in digital preservation?
What is industry doing to address this problem?
• Dr. Victor McCrary, Business Executive for
Science and Technology, Johns Hopkins University Applied Physics
- • Oliver Slattery, Research Scientist, National
Standards & Technology (NIST)
- • Fred Byers, National Institute of Standards
- • Mike Burrows, President, Mike Burrows Consulting
Lunch - “Keeping Up With Generation Digital”
12:00 noon - Grand Peninsula Ballroom
• Sandra Morris, Vice President and General Manager,
Imaging Services Group, Digital and Film Imaging Systems,
Eastman Kodak Company
Imaging Interoperability Between CE Devices:
How Do We Get There?
Sure, all devices play JPGs
but transferring collections of photos from device to device often means
losing the "metadata" that
was painstakingly entered by the consumer. Join a panel of
industry leaders for a roundtable discussion about what companies
organizations are doing about imaging interoperability. They'll
respond to key
questions, such as:
• Do consumers care about or need better interoperability?
• How will interoperability affect consumers' behavior while using digital
Will cell phone imaging drive the need for easier and better exchange
of images & metadata?
• Parker Lee, OSTA Vice-Chairman
• Dr. Mark Tarlton - Distinguished
Member of the Technical
Staff, Motorola Labs
• George W. Lynch - Strategic Technology Director,
Printing Group, Hewlett Packard
• Jim Taylor, Sr. VP and GM. Advanced Technology
Global Working Group: Optical
Disk Archive Test Standards
2:00 to 4:00 p.m. Boardroom IV
This meeting is to explore formation of a new
OSTA Committee to address Optical Disk Archive
Standards. See story,
Smith, General Manager, Data Media Business
Development Center, Sony Corporation
DVD - What's In Store for the Future of Archival Optical Media
This session features presentations
on the next generation of optical technologies for archival and digital
Blu-Ray, HD-DVD, FVD, and holographic disc storage. An important session
for archivists, government agencies and librarians to become aware
of future optical technologies and their impact on future collection
This session also provides an opportunity for end-users to speak directly
with the industry on their future storage needs and current challenges.
Issues to be discussed include:
- • What are
the differences in these technologies and the applications they
- • Have
there been any successful early adopters with these technologies
for archival purposes?
- • Where
does industry see the role of standards and interoperability
for these technologies?
• Dr. Victor McCrary, Business Executive for Science
and Technology, Johns Hopkins University Applied Physics Laboratory
- • "FVD- A New Format" Dr. Der-Ray
Taiwan Information Storage Association
- • William Wilson, Chief Scientist,
- • Tony Jasionowski, Technology Liaison & Alliance
Room locations subject to change.
There will be a reception following the sessions.
Global Working Group on Optical
Archive Test Standards at OSS 2005
OSTA is calling on interested parties
to participate in a global working group on Optical Disc Archive Test
An initial meeting to explore formation
of a new ODATS Committee will be held at OSTA’s 4th annual Optical Storage Symposium 2005, on
Sept. 28th at the Hyatt Regency, San Francisco Airport in Burlingame.
This initiative is to address end
user needs calling for established practices in media archive life
testing and classification, third
party evaluation and verification, and verified, reliable optical
The goals of the initial meeting
are to establish OSTA as the recognized venue for this activity, and
to solicit input from
Representatives from companies interested in improving ROI
on their optical storage product line-up are welcome to participate
ODATS Subcommittee, as well as others willing to contribute
to the development
and implementation of the specifications
UDF 2.6 will allows
on new types of
The initial ODATS meeting will be held at 2:45
p.m., Sept. 28 during OSS 2005, in lieu of one of the previously planned
Commercial Optical Storage Applications (COSA)-track sessions on Archive
and Compliance Using Tiered Storage. Participants are encouraged to attend
sessions before and after the ODATS charter meeting. See schedule, page
6. For a complete agenda and information on how to register, visit www.osta.org/oss.
A PowerPoint Call for Attendence with more detail is available upon
request. Please contact debbieostaorg.
UDF v2.6 Supports Pseudo Overwrite
in Blue-laser Media
OSTA’s Universal Disk Format (UDF) Committee has released UDF Rev.
2.60. A major addition in Rev. 2.60 is the addition of a new Pseudo OverWrite
(POW) mechanism that supports sequential recording on new types of write-once
discs and drives such as BD-R (Blu-Ray Disc-Write Once). The special
logical overwrite function of the POW mechanism that enables write-once
behave more like a rewritable disc was developed in parallel by the Blu-Ray
Disc Association (BDA). Rev. 2.60 with POW will also increase disc compatibility
between consumer electronics video recorders and computer systems, and
allow use of the Metadata File to locate metadata in a logically contiguous
UDF is a file system first defined by OSTA in 1997 to support transfer
of Magneto-Optical (MO) discs and files between different computer
systems. The specification, based on the ECMA-167/ISO 13346 standard,
for developers planning to implement UDF to enable file interchange
among different operating systems. UDF was originally specified for
but has become an international format standard for many storage
devices because it ensures that discs formatted in UDF can be properly
on all types of computer systems, large storage devices and consumer
appliances. Implementation guidelines are published by OSTA. With
the appropriate software, the UDF file system can be used on any
system. This format is suitable for data archival purposes where
the recovery of data may be in the future when operating systems
UDF was the file system selected by the computer and entertainment
industries to enable complete data interchange between computer-based
media, referred to as digital convergence. “Initially OSTA wanted
to enable disc interchange between different vendor’s computers,
video players and home entertainment systems,” said Lee Prewitt,
chairman of the UDF committee for OSTA. “The overall UDF goal is
to facilitate data interchange independent of hardware, software and
operating systems by standardizing on the way the information is stored
on the disc. This latest revision addresses the needs of the next-generation,
high capacity blue-laser-based discs and drives.”
UDF Revision 2.6 can be downloaded from OSTA’s website at http://www.osta.org/specs/.
19925 Stevens Creek Blvd.
Cupertino, CA 95014 USA
253-9938 FAX email@example.com
Visit OSTA on the
Web at www.osta.org
By David Bunzel
Optical Storage Technology Association
OSS 2005 rapidly approaching on Sept. 28, I want to encourage you to
attend, if you haven’t already made plans to do so. We have an
excellent lineup of speakers on topics ranging from the issues that impact
the prospects for blue laser technology to interchangeability of digital
content on different CE devices, and on to keeping up with generation
digital, alternate data storage technologies, and what’s next beyond
DVD in optical storage. For the Commercial Optical Storage Applications
(COSA)-track, there are sessions specific to archival storage, as well
as a meeting to discuss formation of a new OSTA committee on Optical
Disk Archive Test Standards. If this is an area of interest to you, I
encourage you to get involved and take an active role.
I’m very pleased with the initiatives underway
throughout OSTA. The progress outlined in this issue from the MPV Committee
is one example. The new MPV Interoperability Specification will enable
consistent MPV playlist writing, reading and playback between devices
that conform to the specification, and an MPV Logo Licensing Program
will help manufacturers promote interoperable devices. An MPV Interoperability
Seminar in Japan in October will provide information on how to implement
On other fronts, the UDF Committee is continuing its
efforts to keep the Universal Disk Format and files system current with
next-generation technology. Version 2.6, highlighted in this issue, adds
a mechanism to support sequential recording on new types of write-once
discs and drives such as Blu-Ray Disc – Write Once and HD DVD-R.
OSTA encourages you to provide the organization with
any feedback you may have regarding this newsletter. I also would like
to invite interested
industry participants to attend our next quarterly meeting. For more
information on membership or the organization’s activities, visit
the OSTA Web site at
www.osta.org, or contact Debbie Maguire, OSTA Administrator, at (408)
253-3695 or at debbieostaorg