In this Issue:
Holds MPV Development Training Seminar in Tokyo, Japan
Press Conference to announce support from HP, Nikon, Olympus and
Annual Optical Storage Symposium Set for October 17-19, 2004 in
Posts White Paper on "Understanding Recordable and Rewritable
Marketing Committee Welcome Participation, Demos, and News from
Member and Associate Companies
to Speak on Optical Media Life Expectancy Tests
Quarterly Meeting June 14-16, 2004
On The Horizon – Commentary from OSTA President David Bunzel
Developers Training Seminar
in Tokyo, Japan
Optical Storage Technology Association (OSTA) held
an MPV™ (MusicPhotoVideo) developers training seminar
in Japan on April 7, 2004, in the Shinjuku business
district of Tokyo. The interactive session, hosted by
Olympus Corporation, was staged specifically to provide
Japanese digital imaging and consumer electronics (CE)
designers and developers with tools and information to implement the
OSTA-developed MPV Specification. The MPV specification is a new open
standard format to enhance the way consumers store and enjoy collections
personal music, photo and video content on storage media, such as data
and DVDs. It creates multimedia playlists that can be viewed on personal
computers (PCs) and a myriad of CE products, including MP3 players,
PDAs, DVD drives and players, digital cameras, and imaging software.
The seminar, which was free to all confirmed attendees, was deemed
a huge success by David Bunzel, president of OSTA and the other
organizers. Over 60 professionals participated, from 30 prominent
Japanese consumer electronics companies, including Canon, Casio,
FujiFilm, Konica-Minolta, Marantz, NEC, Nikon, Panasonic, Pentax, Pioneer,
Ricoh, Sanyo, Seiko Epson, Sharp, Sony, TAEC, Toshiba, and Yamaha.
Trainees listened to presentations by the authors of the MPV Specification and
experienced implementers of the
Bunzel of OSTA;
Pieter van Zee, of
HP (shown at left);
Dr. Hung of Konica-
Yoshida of Nikon,
Kenji Ichimura of
Youngyoon Kim of
Samsung, Bob Zollo
Architects, and Dick
Thompson of Thompson
seminar attendees were also provided with simultaneous language translation
services by JCS International Communications Company, which had three
interpreters on site to facilitate open communication and feedback
between presenters and the participants.
The content of the all-day event was comprised of various technical sessions
and implementation examples (van Zee gives attendees the business and technical
overview, above), through which attendees learned about MPV technology and
how it can be incorporated into the designs of specific CE products. Seminar
participants also heard about important new OSTA-led initiatives to extend
the MPV Specification to provide additional capabilities for digital cameras,
the sharing of digital photo and audio files over home networks, and the archival
and indexing of such files on various devices. Additional topics covered were
validation and compatibility testing and logo licensing.
“ To accelerate the ongoing implementation of the MPV Specification, it
is critical that OSTA continue to educate the global consumer electronics marketplace
about the viability and importance of this technology to the design of existing
and future products,” said Pieter van Zee, chairman of OSTA’s MPV
Working Group, senior architect for digital home solutions at Hewlett-Packard,
and a featured presenter at the training seminar.“
The coordination of this seminar in Japan, where many of the world’s
leading consumer electronics
manufacturers and developers are located, demonstrates OSTA’s commitment
to working with these and other companies to enhance their respective product
lines by leveraging MPV.” The
MPV specification is designed to facilitate the interchange of file-based
digital media with DVD video players and recorders (such as the Samsung
digital player, pictured Left)
other CE playback devices. MPV was recently extended by OSTA to support
digital music playlists in any of the popular compressed music file
formats, including MP3, WMA, RM, AAC and others. An extension to MPV
to define a standard for portable, updatable archives of personal digital
photos and video on recordable CDs and DVDs is under development. A
MPV playlist provides easy navigation and improved playback of large
collections of personal music, photos, and video files in a standard
format that can be used by PCs, DVD players and recorders, digital
cameras, and other CE products.
The day concluded with an informal reception (featured below), during which
participants were encouraged to interact with OSTA representatives to learn
more about the MPV and how it may enhance a wide range of consumer electronics
products and applications.
Bunzel, President of OSTA, Koki Hayahsi, Roxio and Pieter van Zee,
Shin and Mr. Kim, both of Samsung Electronics. Mr. Kim presented
“Implementing MPV in DVD Players,” and Mr. Kim provided a demonstration
of Samsung’s MPVenabled Samsung DVD player.
San Francisco, CA
October 17-19, 2004
Set For October 17-19, 2004
In San Francisco
Optical Storage Technology Association recently announced that it will
hold its third annual Optical Storage Symposium on October 17-19,
at the Fairmont Hotel in San Francisco, California. This year’s
carries the theme “Perspectives and Prospects for Optical Storage,” will
co-located with the Consumer Electronics Association’s (CEA) Industry
Forum to enable attendees of both events to network with more
professionals and participate in more sessions of interest.
The organization is currently finalizing the conference sessions, which will
address the following industry trends and issues:
• MarketWatch: Conversations and Perspectives with Industry Leaders:
What’s driving HDTV, Recordable DVD and DVHS?
• Why Optical Makes Sense for Archive
• Blue Laser Goes to Market (Joint session with the CEA’s Video
• Managing the Digital File Explosion
• MPV: How Do We Manage Personal Content in the Living Room
• How Optical Meets Archive and Compliance Requirements Standards
• Digital Imaging Driving CE and Storage
These sessions, along with opportunities to see the industry’s latest
technology in the MarketPlace exhibits will draw important decision makers
from the optical storage, PC and consumer electronics industries.
To register for this year’s Optical Storage Symposium, or for additional
information on the conference, please contact Debbie Maguire at
debbieostaorg, or visit the OSTA’s Web site at http://www.osta.org.
Sponsorship and exhibit opportunities are still available.
Next OSTA Quarterly Meeting:
June 14-16, 2004
next OSTA quarterly meeting will be held June 14-16, 2004, at the
Embassy Suites in South San Francisco, California. To RSVP and make
arrangements to attend, please contact Debbie Maguire at
A detailed schedule for the UDF, Commercial Optical Storage Applications,
MultiRead/MPV, DVD Compatibility, and Marketing
Committees can be found at http://www.osta.org/meetings/index.htm,
along with information on room reservations. We look forward to seeing
“ Understanding Recordable and Rewritable DVD” is
OSTA’s popular companion reference
“ Understanding CD-R
white papers are
through OSTA’s Web
OSTA Posts White
“ Understanding Recordable
and Rewriteable DVD "
The Optical Storage Technology
Association recently announced the online availability of a comprehensive
on DVD recording technologies
entitled, “Understanding Recordable and Rewritable DVD.” The
49-page white paper, authored by Hugh Bennett and available free through
OSTA's Web site at http://www.osta.org,
answers basic questions about DVD recordable and rewritable technologies
using simple language and an easy-to-follow format.
In the continuing evolution of writable optical storage beyond CD-R and
CD-RW, recordable and rewritable DVD meet the expanded demands of personal
and professional video, as well as still uncharted applications. "Understanding
Recordable and Rewritable DVD" is a complement to OSTA's companion
reference guide, "Understanding CD-R & CD-RW," a popular
reference tool published by the organization in February 2003 that is
posted at http://www.osta.org/technology/cdqa.htm.
'Understanding Recordable and Rewritable DVD' is another valuable and
insightful resource published by OSTA and fact checked by major manufacturers
to enhance the consumer electronics industry's recognition of the value
and viability of recordable optical disc technologies," said David
Bunzel, president of the Optical Storage Technology Association. "OSTA
will continue to offer similar reference tools in the future for OEMs,
suppliers, and consumers."
The new guide covers a wide range of both basic and technical information
about recordable and rewritable DVD technology encompassing all five
writable DVD formats (DVD+R, DVD-R, DVD+RW, DVD-RW and DVD-RAM). Highlights
include an overview of physical, logical, and application specifications,
and discussions of recording hardware and speed; physical compatibility;
disc size, configuration and capacity; and copying deterrents and content
protection. The white paper also addresses the issues of DVD duplication,
replication, and publishing, and disc labeling, handling, storage, and
disposal. Additional chapters cover disc longevity, testing and verification,
and disc construction and manufacturing.
A comprehensive appendix includes suggestions of additional print and
online informational resources, as well as links to industry periodicals,
trade shows, newsgroups, web sites, industry associations, and manufacturers
by product category.ufacturers
by product category.
technology at an
upcoming Marketing Committee meeting,
or post corporate or product
announcements related to optical storage on OSTA’s
online industry news room.
Participation, Demos and News
Committee is responsible for overseeing the development
and implementation of OSTA's organizational roadmap and marketing
plan, including recruiting and retention of members, identifying potential
new technologies and markets, their needs, and how to meet those
with services and programs.
One important activity of the Marketing Committee is to help introduce
major new developments or emerging optical storage technologies to
OSTA members. For example, at the March 2004 meeting, Rajeev Mishra,
Home Entertainment Division for Epson America, Inc., presented "Music,
Photos, and Video in the Digitally Converging Lifestyle." He addressed
some of the issues consumers face in managing digital content, and
how OSTA's MPV standard can help manufacturers build products that
these issues. Epson's Photo on Demand(tm) technology for easier viewing,
printing and storing photos on memory cards was demonstrated as a step
toward the imaginative future vision he portrayed of a networked digital
household, with the family room as an entertainment hub, with other
content and information available throughout the house on demand.
If you have new Optical technology that your company would like to
showcase in an upcoming Marketing Committee meeting, please contact
Marketing Committee Chairman, by email at firstname.lastname@example.org.
In addition to its own collection of press releases and other resources
for media and industry analysts, OSTA's Marketing Committee maintains
an online industry news room for member and associate companies to
post their relevant corporate and product announcements.
The news archive is available on the OSTA Web site at http://www.osta.org/osta/newslist.lasso,
while official OSTA news may be accessed at http://www.osta.org/osta/news.htm.
To submit an appropriate press release, please contact Debbie Maguire
The next Marketing Committee meeting is at 1 p.m. on Tuesday, June
15, at the Embassy Suites Hotel, South San Francisco. We welcome representatives
from member companies or prospective members.
NIST, will discuss proposed new
industry standard test
methodologies to measure longevity in optical media at the
meeting on June 14,
NIST to Speak on Optical Media Life
As part of the June 2004 OSTA meetings in San Francisco, the Commercial
Optical Storage and Archive (COSA) committee has arranged for Fred
Byers from the National Institute of Standards and Technology (NIST)
to present new archive media life expectancy test proposals to optical
drive and media manufacturers.
This presentation is to propose an industry standard test methodology
in measuring "archival", "long-life" or other
similarly labeled discs intended for long-term storage. NIST believes
that both the
consumer and the industry can benefit from an industry standard test
methodology in measuring or testing these discs.
NIST is proposing a test that is shorter than the LE test, and instead,
projects the ability of the disc to perform above a lower limit (number
of years). The lower limit can be determined by consumer needs and may
contain more than one target i.e. 30, 50, or 100 years. The idea is that
the disc will have a grade associated with it that correlates to a minimum
number of years the disc will last as determined by a standard test measurement.
The goal is to make available discs that have a logo or some form of
reference that identifies that disc type as having passed an industry
that quantifies a projected minimum performance, according to Byers. "We
believe an industry standard 'archival' or 'grade' measurement can increase
consumer confidence and reduce uncertainty in their purchasing decisions.
We believe that consumers interested in saving information long-term
will be interested in these discs and will specify such discs for long-term
NIST would like to share their ideas with the OSTA optical disc manufacturers
members and to ask for their thoughts/questions/concerns and hopefully
for their continual input for further development in this effort.
The meeting will be held at 1 p.m., June 14, 2004, at the Embassy Suites
in South San Francisco, California. Who should attend: Optical drive
and media manufacturers. Currently the tests are centered around CD and
NIST would like to hear from other manufacturers as part of the discussion.
19925 Stevens Creek
Blvd. Cupertino, CA 95014 USA
253-9938 FAX email@example.com
Visit OSTA on the
Web at www.osta.org
On The Horizon
By David Bunzel
Optical Storage Technology Association
As summertime rapidly approaches,
it is hard to believe how fast the first half of 2004 has flown by.
For those of us involved with the Optical Storage
Technology Association, 2004 has been a landmark year for the organization
in terms of industry exposure, evangelism, and goodwill as we continue
to proactively promote the worldwide use of recordable optical storage
technologies and products.
As this newsletter indicates, OSTA's MultiRead Committee and MPV Working
Group have been diligently working on multiple fronts to generate visibility
for this important specification, and are aggressively encouraging
members, associates, and other OEMs to incorporate MPV into the designs
and future consumer electronics products. The extremely warm reception
and positive feedback received by OSTA in Japan for its MPV developers
training seminar is further evidence that these efforts are gaining
more and more traction in the industry as time goes on, and that MPV
potential. The Tokyo seminar follows positive response to MPV activity
at the Consumer Electronics Show in January and Photo Marketing Association
trade show in February. Indeed, there is still much work for us to
do, but it is rewarding to see that the organization's efforts are
to pay off.
In addition, OSTA is gearing up for its third annual Optical Storage
Symposium in October, which promises to be the best event yet. Stay
tuned for additional
details as they become available. This is an affair that should not
We welcome any feedback you may have on this newsletter, and encourage
interested industry participants to attend our next quarterly meeting.
For more information on membership, visit our website at www.osta.org or
contact Debbie Maguire, OSTA Administrator, at (408) 253-3695, or by
e-mail at debbieostaorg.