In this Issue:
Annual Optical Storage Symposium Scheduled for October 18-19, 2004
in San Francisco,
• Update on Sept. Quarterly Meeting,
• Additional Reflectors Added for MPV
• On the Horizon, David Bunzel, OSTA President, p. 5.
Storage Symposium 2004
To Focus On Blue Laser,
Data Archiving, and Managing
The Digital File Explosion
Third Annual Event Scheduled October 18-19,
at the Fairmont Hotel In San Francisco, California
will host its third annual Optical Storage Symposium on October 18-19,
at the Fairmont Hotel in
San Francisco, California.
Details on the sessions can be found in this issue and on OSTA’s
website at http://www.osta.org/oss.
For the second year, the event is
co-located with the Consumer Electronics Association’s (CEA) Industry
Forum to enable attendees of both events to participate in sessions from
the two conferences and selected joint activities, which include a CEA/OSTA
Session on Monday, entitled “Blue Laser Goes to Market,” two
keynote addresses, and full access to the CEA/OSS Marketplace exhibit
area. The first keynote features “Customer-Driven Innovation in
the World of CE;” while Tuesday’s address will focus on the
impact of intellectual property laws on innovation by Lawrence Lessig,
founder of Stanford Law School’s Center for Internet and Society.
OSTA’s Optical Storage Symposium presents a unique opportunity
for business and technology leaders from a diverse range of industry
segments, including CE, digital photography, entertainment, music, PCs,
information technology and optical storage, to network, exchange ideas,
and address important industry-related issues. Through two days of presentations
and roundtable forums, trends, prospects and issues related to optical
storage technology will be debated.
“ OSTA’s annual Optical
Storage Symposium is an excellent forum for attendees from different
industry segments to exchange ideas and information needed to keep pace
with the latest trends in the industry, especially as DVD recording continues
its explosive growth and blue laser technology comes of age,” said
David Bunzel, president of the Optical Storage Technology Association. “OSTA
is hosting this symposium as part of its effort to encourage an open
dialogue among members of various industry segments, promote widespread
technological compatibility, and address issues that affect all users,
manufacturers and developers of digital content.”
“OSTA’s annual Optical Storage
Symposium is an excellent forum for attendees from different industry
segments to exchange ideas and information
needed to keep pace with the latest trends in the industry, especially
as DVD recording continues its explosive growth and blue laser technology
David Bunzel President
An important addition this
year is a Commercial Optical Storage Applications (COSA) track focusing
data storage, with
sessions on archive compliance requirements and standards, and how
optical storage fits into the overall data archival picture.
The following are highlights of the Optical Storage Symposium – 2004. Additional details
and registration information may be found online at http://www.osta.org/oss.
Monday, Oct. 18, 2004 12:00 p.m. Opening Keynote Luncheon Customer-Driven
Innovation in the World of CE Consumer electronics and innovation go hand-in-hand,
so how do the industry’s top executives regard innovation within
their companies? Are customers at the core of new technologies and products?
Find out what innovation means to leading CE companies, the new direction
innovation is taking, and what it takes to implement new ideas.
Session 1A Market Watch - Industry Leaders, Conversations and Perspectives
Is format an issue in the DVD recordable market? Will DVD video recorders
replace VCRs? Do we need 15 GB on a 120 mm disc? When will blue laser ROM
products become a factor in the video distribution market? Which factors
will drive the growth of optical storage products? Analysts and industry
leaders will provide perspective on issues that will affect the growth
and technology trends in the PC, CE, and entertainment industries. This
annual discussion on applications and critical success factors for optical
disc technology will provide valuable insight for industry professionals.
2:00 p.m. Session 1B (COSA Track) Why Optical Makes Sense for Archive In
this session, attendees will learn how optical fits into the overall picture
of archive applications from experts in the archive industry. In addition,
these authorities will discuss what archival issues are better solved with
optical technology, and explore other technologies that can be used for
archive applications, total cost of ownership of an archive system, archive
longevity, data migration, and other benefits gained from using optical.
4:00 p.m. Session 2 Blue Laser Goes to Market (Joint Session with the CEA)
The short wavelength of the long-awaited blue laser diode will mean higher
recording capacities for DVD. Hear from the movers and shakers in distribution
and retail about the blue laser’s upcoming track to market. This
roundtable of leading channel executives addresses mission-critical issues
for a successful launch of blue laser technology.
5:30 p.m. Marketplace
Reception At the Marketplace Reception, Symposium participants will have
the opportunity to interact with each other on an informal basis, while
sampling a dazzling array of sumptuous hors d’oeuvres and cocktails.
Register Now and
available until Aug. 30.
Thank you to our OSS
Toshiba America Information Systems,
Oct. 19, 2004
8:30 a.m. Session 3
Managing the Digital File Explosion
Consumers’ lives are turning digital,
with digital cameras, digital camcorders, music downloads, and recordable
CDs and DVDs. How can users manage these mushrooming photo, music,
and video files? Where do they put them? How do they find them?
MPV™ Metadata: Fool’s Gold or Hidden Treasure?
According to history, the richness of metadata available to a device
enhances a user’s enjoyment. However, from that history, it is
also true that metadata available today can lead to incompatible and
frustrating user experiences. This panel digs into the future of CE devices
and their need to access metadata in a consistent, easily understandable,
and standard form. Come learn about OSTA’s MPV (MusicPhotoVideo™)
hidden treasure, and how it will enhance the digital user’s experience
from the creators of professional and personal content sources, including
broadcast TV, audiobooks, music, photos, and videos.
10:15 a.m. Session
4B (COSA Track)
How Optical Meets Archive and Compliance Requirements
Become informed about the compliance requirements for specific
regulations, and why optical storage is best suited for these applications.
Session attendees will hear from some specific vertical application
users who have implemented optical storage as part of their archive
solutions. Moreover, the panel will compare archive technologies
and present the benefits and trade-offs of disk, tape, and optical
solutions, focusing on the benefits of optical and matching it to
the need for regulatory compliance.
12:00 p.m. Keynote Address Luncheon
Law Professor Lawrence Lessig
Stanford Law School
professor and founder of the prestigious university’s Center for Internet
and Society (CIS), will deliver a keynote address on the impact of intellectual
property laws on technological innovation to attendees of both the CEA
Industry Forum and OSS 2004. Lessig, recently named one of Scientific
American’s Top 50 visionaries, founded CIS in 2000 to create a
public interest technology law and policy program to study technological
innovation as it relates to society and public policy. He is regarded
as one of the nation’s foremost legal authorities on intellectual
property and cyberlaw.
2:30 p.m. Session 5
Digital Imaging’s Drive
into the Digital Home
This panel explores the impact of the mobile imaging
revolution on the DSC market and the new digital imaging devices in the
digital home. Hear knowledgeable industry members’ views on viewing
digital images on TV, and learn how to establish connectivity of digital
imaging devices with other CE devices in the home. What new home networking
opportunities does digital imaging spur, and what is the status of digital
image printing: home solutions versus Web services versus kiosks? Receptions
will follow each day’s sessions to provide attendees with opportunities
for further networking with industry peers.
will be held only for
the MPV and UDF
MPV meeting will
in its usual location;
the UDF Committee
will be hosted by HP
Fort Collins, CO.
Sponsors of OSS 2004 include DVDplusRW.org, Imation Corp. LightScribe,
Panasonic Technologies Company, Toshiba America Information Systems, Inc.,
and Verbatim Corp. A limited number of additional sponsorship opportunities
are available. For more information, please contact Debbie Maguire at firstname.lastname@example.org,
or by phone at (408) 253-3695.
The cost for this information-packed event
is just $350 for OSTA members or associates, and $425 for non-members.
Advance registration discounts are offered to attendees who register before
August 30, reducing the cost to $295 for OSTA members or associates and
$395 for non-members. Limited walk-up reservations at the door are available
for $400 for members and $500 for non-members. For more information, or
to obtain the registration form, visit the OSTA Web site at www.osta.org/oss,
or call (408) 253-3695. For room reservations, call (800) 441-1414 or (415)
772-5000. Ask for rooms in the Consumer Electronics Association or CEA
block. To take advantage of group rates, hotel reservations must be made
by September 24, 2004.
Limited Quarterly Meetings
As a result
of OSS 2004, planned for October, there will be NO complete OSTA quarterly
meetings in September. Two committees, MPV and UDF, have announced
that they will meet. The MPV Committee will meet at the usual location
Embassy Suites in South San Francisco at 9 a.m. on Sept. 13. The UDF
Committee will meet on Sept. 14 at HP in Fort Collins, CO, at a time
to be announced. http://www.osta.org/meetings/index.htm
Additional E-mail Reflectors
OSTA’s email reflectors are used to enable members and associates
to easily monitor and participate in working group activities. We encourage
members to sign up for the working groups of interest to them. Currently,
OSTA has working group reflectors on DVD Compatibility, Commercial Optical
Storage Applications (COSA), UDF and recently, multiple reflectors for
the MPV™ (MusicPhotoVideo™) Committee. In addition to the
main MPV specification reflector, new MPV subcommittee reflectors have
added for Broadcast TV, Portable Storage, Camera and CE. Members or
associates who wish to be added to additional reflectors may contact
Debbie Maguire, debbieostaorg.
19925 Stevens Creek
Blvd. Cupertino, CA 95014 USA
253-9938 FAX email@example.com
Visit OSTA on the
Web at www.osta.org
On The Horizon
By David Bunzel
On behalf of the Optical Storage Technology
Association, and its member and associate companies from around the world,
pleased to welcome you to another informative edition of Optical
Storage News. I trust that this newsletter finds you well.
in the June newsletter, 2004 has seen OSTA make tremendous progress
on a number of critical fronts which are impacting the long-term
viability and financial success of recordable optical storage technologies
and products. The organization is aggressively moving forward with
its ongoing media coverage, industry analyst exposure, general industry
evangelism, and goodwill efforts to proactively promote the worldwide
utilization and manufacture of these technologies.
That being said,
nowhere are these efforts more on display than at OSTA’s third
annual Optical Storage Symposium, which is rapidly approaching October
18-19, 2004, at the Fairmont Hotel in San Francisco, California.
This year, I am very excited about the event’s co-location
with the Consumer Electronics Association’s 2004 Industry Forum.
This continuing partnership delivers more overall value, more comprehensive
information, and more substantive discussions to attendees of both
conferences. Moreover, the impressive lineup of speakers and presentations,
which are outlined in the beginning of this newsletter, should prove
to make this Symposium the best ever. If you have not made your arrangements
yet to attend, I encourage you to immediately visit the OSTA Web
site at www.osta.org/oss, or call (408) 253-3695. I can guarantee
you that you will not want to miss this stimulating event.
you to provide the organization with any feedback you may have regarding
this newsletter. I also would like to invite interested industry
participants to attend our next quarterly meeting. For more information
on membership, visit the OSTA Web site at www.osta.org,
or contact Debbie Maguire, OSTA Administrator, at (408) 253-3695
or at debbieostaorg.
Thanks once again for your support, and I look forward to seeing
you at the Optical Storage Symposium in San Francisco in October.
President Optical Storage Technology