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Optical Storage

August 2004
Volume 1
Number 3

In this Issue:

• Third Annual Optical Storage Symposium Scheduled for October 18-19, 2004 in San Francisco,
pp. 1-4.

Update on Sept. Quarterly Meeting,
p. 4

Additional Reflectors Added for MPV

On the Horizon, David Bunzel, OSTA President, p. 5.


Optical Storage Symposium 2004
To Focus On Blue Laser,
Data Archiving, and Managing
The Digital File Explosion

Third Annual Event Scheduled October 18-19,
at the Fairmont Hotel In San Francisco, California

OSTA will host its third annual Optical Storage Symposium on October 18-19, 2004, at the Fairmont Hotel in San Francisco, California. Details on the sessions can be found in this issue and on OSTA’s website at

For the second year, the event is co-located with the Consumer Electronics Association’s (CEA) Industry Forum to enable attendees of both events to participate in sessions from the two conferences and selected joint activities, which include a CEA/OSTA Session on Monday, entitled “Blue Laser Goes to Market,” two keynote addresses, and full access to the CEA/OSS Marketplace exhibit area. The first keynote features “Customer-Driven Innovation in the World of CE;” while Tuesday’s address will focus on the impact of intellectual property laws on innovation by Lawrence Lessig, founder of Stanford Law School’s Center for Internet and Society.

OSTA’s Optical Storage Symposium presents a unique opportunity for business and technology leaders from a diverse range of industry segments, including CE, digital photography, entertainment, music, PCs, information technology and optical storage, to network, exchange ideas, and address important industry-related issues. Through two days of presentations and roundtable forums, trends, prospects and issues related to optical storage technology will be debated.

“ OSTA’s annual Optical Storage Symposium is an excellent forum for attendees from different industry segments to exchange ideas and information needed to keep pace with the latest trends in the industry, especially as DVD recording continues its explosive growth and blue laser technology comes of age,” said David Bunzel, president of the Optical Storage Technology Association. “OSTA is hosting this symposium as part of its effort to encourage an open dialogue among members of various industry segments, promote widespread technological compatibility, and address issues that affect all users, manufacturers and developers of digital content.”

“OSTA’s annual Optical Storage Symposium is an excellent forum for attendees from different industry segments to exchange ideas and information needed to keep pace with the latest trends in the industry, especially as DVD recording continues its explosive growth and blue laser technology comes of age.”

David Bunzel President

An important addition this year is a Commercial Optical Storage Applications (COSA) track focusing on archival data storage, with sessions on archive compliance requirements and standards, and how optical storage fits into the overall data archival picture.

The following are highlights of the Optical Storage Symposium – 2004. Additional details and registration information may be found online at

Monday, Oct. 18, 2004 12:00 p.m. Opening Keynote Luncheon Customer-Driven Innovation in the World of CE Consumer electronics and innovation go hand-in-hand, so how do the industry’s top executives regard innovation within their companies? Are customers at the core of new technologies and products? Find out what innovation means to leading CE companies, the new direction innovation is taking, and what it takes to implement new ideas.

2:00 p.m. Session 1A Market Watch - Industry Leaders, Conversations and Perspectives Is format an issue in the DVD recordable market? Will DVD video recorders replace VCRs? Do we need 15 GB on a 120 mm disc? When will blue laser ROM products become a factor in the video distribution market? Which factors will drive the growth of optical storage products? Analysts and industry leaders will provide perspective on issues that will affect the growth and technology trends in the PC, CE, and entertainment industries. This annual discussion on applications and critical success factors for optical disc technology will provide valuable insight for industry professionals.

2:00 p.m. Session 1B (COSA Track) Why Optical Makes Sense for Archive In this session, attendees will learn how optical fits into the overall picture of archive applications from experts in the archive industry. In addition, these authorities will discuss what archival issues are better solved with optical technology, and explore other technologies that can be used for archive applications, total cost of ownership of an archive system, archive longevity, data migration, and other benefits gained from using optical.

4:00 p.m. Session 2 Blue Laser Goes to Market (Joint Session with the CEA) The short wavelength of the long-awaited blue laser diode will mean higher recording capacities for DVD. Hear from the movers and shakers in distribution and retail about the blue laser’s upcoming track to market. This roundtable of leading channel executives addresses mission-critical issues for a successful launch of blue laser technology.

5:30 p.m. Marketplace Reception At the Marketplace Reception, Symposium participants will have the opportunity to interact with each other on an informal basis, while sampling a dazzling array of sumptuous hors d’oeuvres and cocktails.

Register Now and
Save! Early
registration discounts
available until Aug. 30.

Thank you to our OSS 2004 sponsors:

Imation Corp.



Toshiba America Information Systems,

Verbatim Corp.

Tuesday, Oct. 19, 2004
8:30 a.m. Session 3
Managing the Digital File Explosion
Consumers’ lives are turning digital, with digital cameras, digital camcorders, music downloads, and recordable CDs and DVDs. How can users manage these mushrooming photo, music, and video files? Where do they put them? How do they find them?

10:15 a.m. Session 4A
MPV™ Metadata: Fool’s Gold or Hidden Treasure?
According to history, the richness of metadata available to a device enhances a user’s enjoyment. However, from that history, it is also true that metadata available today can lead to incompatible and frustrating user experiences. This panel digs into the future of CE devices and their need to access metadata in a consistent, easily understandable, and standard form. Come learn about OSTA’s MPV (MusicPhotoVideo™) hidden treasure, and how it will enhance the digital user’s experience from the creators of professional and personal content sources, including broadcast TV, audiobooks, music, photos, and videos.

10:15 a.m. Session 4B (COSA Track)
How Optical Meets Archive and Compliance Requirements Standards
Become informed about the compliance requirements for specific regulations, and why optical storage is best suited for these applications. Session attendees will hear from some specific vertical application users who have implemented optical storage as part of their archive and compliance solutions. Moreover, the panel will compare archive technologies and present the benefits and trade-offs of disk, tape, and optical archive solutions, focusing on the benefits of optical and matching it to the need for regulatory compliance.

12:00 p.m. Keynote Address Luncheon
Stanford Law Professor Lawrence Lessig
Lawrence Lessig, Stanford Law School professor and founder of the prestigious university’s Center for Internet and Society (CIS), will deliver a keynote address on the impact of intellectual property laws on technological innovation to attendees of both the CEA Industry Forum and OSS 2004. Lessig, recently named one of Scientific American’s Top 50 visionaries, founded CIS in 2000 to create a public interest technology law and policy program to study technological innovation as it relates to society and public policy. He is regarded as one of the nation’s foremost legal authorities on intellectual property and cyberlaw.

2:30 p.m. Session 5
Digital Imaging’s Drive into the Digital Home
This panel explores the impact of the mobile imaging revolution on the DSC market and the new digital imaging devices in the digital home. Hear knowledgeable industry members’ views on viewing digital images on TV, and learn how to establish connectivity of digital imaging devices with other CE devices in the home. What new home networking opportunities does digital imaging spur, and what is the status of digital image printing: home solutions versus Web services versus kiosks? Receptions will follow each day’s sessions to provide attendees with opportunities for further networking with industry peers.

Attention members:
September meetings
will be held only for
the MPV and UDF
Committees. The
MPV meeting will be
in its usual location;
the UDF Committee
will be hosted by HP
in Fort Collins, CO.

Sponsors of OSS 2004 include, Imation Corp. LightScribe, Panasonic Technologies Company, Toshiba America Information Systems, Inc., and Verbatim Corp. A limited number of additional sponsorship opportunities are available. For more information, please contact Debbie Maguire at, or by phone at (408) 253-3695.

The cost for this information-packed event is just $350 for OSTA members or associates, and $425 for non-members. Advance registration discounts are offered to attendees who register before August 30, reducing the cost to $295 for OSTA members or associates and $395 for non-members. Limited walk-up reservations at the door are available for $400 for members and $500 for non-members. For more information, or to obtain the registration form, visit the OSTA Web site at, or call (408) 253-3695. For room reservations, call (800) 441-1414 or (415) 772-5000. Ask for rooms in the Consumer Electronics Association or CEA block. To take advantage of group rates, hotel reservations must be made by September 24, 2004.

Limited Quarterly Meetings
in Sept.

As a result of OSS 2004, planned for October, there will be NO complete OSTA quarterly meetings in September. Two committees, MPV and UDF, have announced that they will meet. The MPV Committee will meet at the usual location at the Embassy Suites in South San Francisco at 9 a.m. on Sept. 13. The UDF Committee will meet on Sept. 14 at HP in Fort Collins, CO, at a time to be announced.

Additional E-mail Reflectors
Added for MPV

OSTA’s email reflectors are used to enable members and associates to easily monitor and participate in working group activities. We encourage members to sign up for the working groups of interest to them. Currently, OSTA has working group reflectors on DVD Compatibility, Commercial Optical Storage Applications (COSA), UDF and recently, multiple reflectors for the MPV™ (MusicPhotoVideo™) Committee. In addition to the main MPV specification reflector, new MPV subcommittee reflectors have been added for Broadcast TV, Portable Storage, Camera and CE. Members or associates who wish to be added to additional reflectors may contact Debbie Maguire, debbieostaorg.


19925 Stevens Creek
Blvd. Cupertino, CA 95014 USA

David Bunzel
(408) 253-3695
(408) 253-9938 FAX

Visit OSTA on the
Web at

Newsletter Editor
Jan Johnson


On The Horizon

By David Bunzel
Optical Storage Technology Association

On behalf of the Optical Storage Technology Association, and its member and associate companies from around the world, I am pleased to welcome you to another informative edition of Optical Storage News. I trust that this newsletter finds you well.

As reported in the June newsletter, 2004 has seen OSTA make tremendous progress on a number of critical fronts which are impacting the long-term viability and financial success of recordable optical storage technologies and products. The organization is aggressively moving forward with its ongoing media coverage, industry analyst exposure, general industry evangelism, and goodwill efforts to proactively promote the worldwide utilization and manufacture of these technologies.

That being said, nowhere are these efforts more on display than at OSTA’s third annual Optical Storage Symposium, which is rapidly approaching October 18-19, 2004, at the Fairmont Hotel in San Francisco, California. This year, I am very excited about the event’s co-location with the Consumer Electronics Association’s 2004 Industry Forum. This continuing partnership delivers more overall value, more comprehensive information, and more substantive discussions to attendees of both conferences. Moreover, the impressive lineup of speakers and presentations, which are outlined in the beginning of this newsletter, should prove to make this Symposium the best ever. If you have not made your arrangements yet to attend, I encourage you to immediately visit the OSTA Web site at, or call (408) 253-3695. I can guarantee you that you will not want to miss this stimulating event.

OSTA encourages you to provide the organization with any feedback you may have regarding this newsletter. I also would like to invite interested industry participants to attend our next quarterly meeting. For more information on membership, visit the OSTA Web site at, or contact Debbie Maguire, OSTA Administrator, at (408) 253-3695 or at debbieostaorg.

Thanks once again for your support, and I look forward to seeing you at the Optical Storage Symposium in San Francisco in October.

Warmest regards,
David Bunzel
President Optical Storage Technology Association